Storytelling that builds trust and changes minds

Strategic storytelling for public good, genuine connection, and measurable impact.

Campaign Videos

  • We tell real human stories — to move hearts, shift minds, and drive action.

    You don’t need more content.
    You need connection.

    We craft story-first campaigns grounded in journalism, shaped by documentary, and designed for impact.
    Our approach centres real people and real emotion — building trust with your audience and delivering the message with clarity and care.

    From public health to education, climate to community safety — our campaigns help purpose-driven organisations speak to the people who matter, in the moments that count.

  • Our clients don’t just want visibility — they want outcomes. We focus on:

    • Reaching hard-to-engage communities with cultural nuance

    • Building trust in sectors where it’s most needed

    • Translating complex or sensitive messages into clear, emotional narratives

    • Ensuring stories resonate across platforms — not just perform in one

    Whether you’re driving awareness, behaviour change, or engagement, our editorial approach means your campaign isn’t just seen — it’s felt.

    • Every campaign is tailored — but may include:

      • Hero videos for TV, web, and YouTube

      • Short-form cutdowns for Instagram, LinkedIn, TikTok, Meta

      • Scripting and story structure support

      • Presenter-led or voiceover versions

      • Community-based story sourcing or research

      • Photography and behind-the-scenes assets

      • Media coaching for your team or spokespeople

      • Full delivery-ready files with optimised formatting

      Our work is guided by strategy, not guesswork — so every deliverable has purpose.

Real human stories that show your impact, build trust, and move people to care.

Case Study Films

  • When you need to show the true value of your work, numbers alone won’t do it — stories will.

    We craft documentary-style case study films that bring your mission to life through real people and lived experience. Whether it’s a client, community member, or frontline team, we focus on authentic, emotionally grounded storytelling that audiences trust.

    These films become powerful centrepieces for websites, reports, social media, events, and funding.

  • We work with NGOs, agencies, public sector teams, and purpose-led businesses to:

    • Tell real stories with cultural and editorial care

    • Showcase community impact or client transformation

    • Capture fieldwork and on-the-ground insight

    • Bring voice and visibility to the people behind the data

    • Replace outdated testimonial videos with story-first content

    Every film is crafted to resonate — and represent you with integrity.

  • Each case study film is tailored to your audience and use case. Deliverables may include:

    • Narrative development and scripting

    • Community or stakeholder engagement

    • Full production (filming, interviewing, post-production)

    • Subtitled cutdowns for digital use

    • Photography and stills (optional)

    • Strategic story and messaging design — turning complex issues into powerful, watchable narratives

    • Multi-platform export files for internal or public use

    We work sensitively, efficiently, and with full editorial oversight — so you get a story that’s not just filmed, but felt.

Helping your team speak clearly, confidently, and credibly — on camera and in high-stakes public settings.

Media Coaching

  • We prepare people to speak clearly, confidently, and credibly on camera — under pressure, in public, and when the stakes are high.

    This isn’t theory. This is training grounded in decades of experience leading newsrooms, appearing live on national television, and interviewing everyone from ministers to frontline workers to community leaders. We’ve led complex storytelling across television, newsrooms, and communities in Aotearoa, Australia, and the Pacific.

    We help you prepare for real-world media environments, tough audiences, and moments that matter. Whether you’re fronting a campaign, responding to scrutiny, or telling a deeply personal story, we bring editorial instinct, cultural care, and broadcast-level expertise to make sure you’re ready.

    • A spokesperson or senior leader is fronting a sensitive campaign or media moment

    • A community or cultural representative needs to speak with credibility and care

    • You’re working with real people who aren’t media-trained, but whose stories matter

    • Your team needs to be camera-ready, message-aligned, and emotionally grounded

    • You want coaching from people who understand what live media and storytelling really demand

    • Practical, high-trust coaching to build confidence on and off camera

    • Real-time playback, analysis, and feedback to sharpen delivery

    • Support to align tone, body language, language, and emotional presence

    • Strategic prep for live interviews, panel appearances, media scrums, or scripted content

    • Guidance from experienced presenters, producers, and trainers who’ve worked across national broadcast, current affairs, and culturally grounded storytelling

Editorial and strategic leadership to help you shape public messaging with clarity, credibility, and cultural care.

Story & Messaging Strategy

    • You’re planning a campaign, video, or announcement and the story or messaging still isn’t clear

    • You’re dealing with multiple internal voices, complex kaupapa, or sensitive public issues

    • You need help translating detailed work into something the public will understand and connect with

    • You’re preparing a spokesperson or public-facing story and want to avoid risk or confusion

    • You want to bring in an external story strategist who understands audiences, media, and impact

    • A clear, structured message and story foundation

    • Strategic advice on tone, language, and audience engagement

    • Support for culturally safe, credible public communication

    • Guidance before filming, scripting, or briefing creative teams

    • Input trusted by journalists, funders, and communities alike

FAQs

  • We work with public sector, NGOs, and mission-led brands across Aotearoa, Australia, and the Pacific.

  • Yes. We operate across time zones and have delivered projects in Europe, the Pacific, and the Middle East.

  • Yes — we’ve built careers delivering high-stakes content under deadline. As former national TV journalists, we’re used to ideating, scripting, filming, and delivering within hours — not weeks. Whether it’s a campaign launch, media moment, or rapid response brief, we know how to move fast without compromising quality.

    Urgent briefs may incur an additional fee.

  • It depends on the scale — but every shoot is led by senior, highly experienced professionals.

    A typical team includes:

    • Director / Producer – leads story and on-set decision-making

    • Director of Photography (DoP) – handles filming and lighting

    • Sound Recordist – captures clear, broadcast-quality audio

    • Camera Assistant – supports gear and data

    • Production Assistant – keeps logistics smooth

    For larger or multi-location shoots, we may also include:

    • A field producer or fixer

    • Drone operator

    • Cultural advisor

    • Art director or stylist (for campaign work)

    We scale the team based on what’s needed — always with the calm, editorial leadership your project deserves.

  • Yes. We’ve led productions in complex, remote, and high-risk locations — including conflict regions, politically sensitive areas, and extreme physical conditions.

    We take safety, cultural protocols, and logistics seriously. Our team works closely with local experts, community leaders, and ground-level fixers — and when needed, we draw on security advisors, regional risk consultants, and on-the-ground safety teams across Aotearoa, the Pacific, and beyond.

    We can also advise on insurance, permit planning, and international safety compliance. Every shoot is assessed for both safety and sensitivity — and we only proceed with clear protocols in place.

  • Yes. We deliver full social campaign rollouts — including strategy, scripting, written copy, design, and platform-ready content.

    Our team includes copywriters, designers, producers, and journalists — most with senior media backgrounds. That means your message is crafted with accuracy, clarity, and trust across every format.

    Whether it's short-form videos, carousels, captions, or supporting articles, we shape content that lands well — and delivers across all platforms.

  • Yes. We often collaborate with internal comms teams, policy leads, or external creative agencies — integrating smoothly into wider campaign teams. Whether you need full production or just strategic support, we scale to fit.

  • Absolutely. We’re used to working through layered approval processes — including cultural consultation, legal sign-off, and internal stakeholder review. We make sure every story meets your organisation’s expectations before it goes public.

  • We can stick with you post-delivery — supporting rollout, content re-use, or adapting assets across formats. We’re also happy to coordinate with your digital or comms teams to align with campaign goals.